Mibblio, First Interactive Musical Storybook App for Kids, is Ideal for Family Travel

Mibblio founders (and cousins) David Leiberman and Sammy Rubin get feedback from Sammy’s niece and nephew on their innovative interactive musical storybook mobile app © 2013 Karen Rubin/news-photos-features.com

The first-ever  interactive musical storybook mobile app – Mibblio– which puts such popular songs as “Wheels on the Bus,” “On Top of Spaghetti,” into their hands,  where the child can actually play a variety of musical instruments and becomes engaged in the story, the artwork, and song, may provide the solution to the age old question, typically whined in boredom and frustration, “Are we there yet?” “Are we there yet?” “Are we there yet?” and help settle children to sleep in hotel rooms.

Inside Mibblio is a world of beautiful mibblets—illustrated story-songs that invite children to read, sing and jam while understanding the layers of developing music.

Targeted to children ages 3-8, each beautifully designed mibblet is a lively, interactive experience that allows kids to read a charmingly illustrated story, listen to a catchy song, and jam along on a variety of instruments.

It’s like a “Child’s Introduction to the Orchestra” or “Peter & the Wolf” and introduces and engages children in music at a time when their musical aptitude is emerging.

Besides occupying the child in a car or airplane or on a ship, Mibblio is a great way to settle a child into a hotel bed for the night with something that is comforting and fun.

With an intuitive design that is built for kids but enjoyed by all, the imaginative app is the first interactive musical-storybook of its kind and endlessly entertaining.

Parents and children are invited to select a “mibblet”—an illustrated story-song—from the Mibblio library while playing along and creating music to accompany the story. Mibblets are written, illustrated, sung and performed by accomplished artists such as Grammy-nominated mandolinist Andy Statman and Grammy-winning drummer Marty Beller.

Mibblio offers a mix of classic songs such as On Top of Spaghetti” and “The Wheels on the Bus” alongside new, instant classics like “Monkey Jamboree!” Mibblio also offers more narrative stories like The Mashed Potato Monster Gang that appeal to slightly older kids. By showing children the components of each song, instrument by instrument, Mibblio helps children understand the layers of developing music. Parents can watch and listen as children discover new instrument combinations and learn the basics of creating a song, while simultaneously improving reading skills.

“Mibblio is a fun and engaging way for children to explore music in a personalized and meaningful way,” said Sammy Rubin, Co-Founder & Creative Director of Mibblio. “Mibblets frame the musical elements and give what might ordinarily be abstract concepts a fun and familiar context. It’s exactly what I would have wanted when I was young.”

Presently available for i-Pads, Mibblio is available for free in the Apple App Store and comes with one mibblet. Additional mibblets which are constantly being added to the Mibblio library are available for purchase within the app for $1.99.

Mibblio was founded in 2012 by two Long Islanders – Great Neck native David Leiberman and Sammy Rubin [full disclosure: David is Travel Features Syndicate Editor Karen Rubin’s son and Sammy is nephew]. As a composer and music producer, Sammy wanted to create a new type of musical story experience for kids that combined illustrated stories with the music-making elements that he used on a daily basis. David left the world of business consulting to design and teach innovative curricula to high school students and joined Sammy on his venture to create a fun, musically enriching and educational new technology. David’s background in education as well as his passion for music made for the perfect partnership and thus Mibblio was born.

Mibblio has already received high recognition and rave reviews: Mibblio was a finalist for an Appy Award at this year’s South by Southwest and a finalist in the Cynopsis Kids Imagination Awards.

You can keep tabs when new mibblets get added and new innovations arrive, by following Mibblio on Facebook and Twitter.

For more information visit www.mibblio.com.