New Coo Boutique Website Streamlines Search for Upscale Getaways

Having trouble wading through all the riff-raff when you are looking to book a luxurious getaway?

A new website,, has launched with a discriminating focus on upscale hotels and resorts. The listings are based on “carefully curated” reviews by an A-list of editors and advisors hailing from Travel + Leisure, Town & Country, The New York Times, and The Wall Street Journal and an advisory board of travel world veterans from Abercrombie and Kent, American Express, and several hotel groups.

The Plaza Hotel overlooks Central Park, New York City. A new website, Coo Boutique, helps discriminating travelers zero in on upscale hotels and resorts © 2012 Karen Rubin/

These experts have advised on a streamlined list of luxury hotels and the perfect, succinct city guides to go with them, full of insider information on the best places to eat, shop, and sight see (over 50 new guides coming this year). For instance, visitors to New York can avoid tourist traps by heading to the chicest restaurants and bars, just like a local.

Tushar Roy, the founder, is positioning the site as the antidote to the information overload of such non-discriminating sites as TripAdvisor and countless online reviews and forums that overpopulate the internet, making planning a trip completely overwhelming and nerve-racking. Larger travel sites such as Expedia have over 500 hotels in New York City alone. Between clicking through a hotel’s website for pictures, scanning opinion sites for reviews, and reading from publication websites for the best local sights and restaurants, it can be information overload.

Instead of spending hours combing the web for the best information for a trip, it’s already in one place. Coo Boutique (the name “Coo,” according to Urban Dictionary, is a slightly shortened version of “cool”) – selects only the best hotels for its collection, accentuated by beautiful images, member reviews, and local city guides.

To be considered as a Coo Boutique hotel, the property must have unparalleled service. Coo Boutique selects its properties by speaking to experts and fellow travelers and performing site inspections where they evaluate every aspect, from check-in to room service, dining to amenities.

There is no fee for hotels to belong in the Coo collection, so no hotel can buy its way in. Booking through Coo Boutique assures a seamless travel experience and none of the let-down of arriving at a disappointing, internet-lauded hotel. Coo Boutique is constantly reviewing its hotels and looking for feedback. Hotels that don’t meet the standard are immediately removed. Coo Boutique offers a limited collection to bring you only the most fabulous hotels and resorts in the world.

Coo Boutique was born out of founder Tushar Roy’s own frustrations with finding the right hotel. An avid traveler though not in the business, Roy rounded up his travel contacts for the collective wisdom of experts in the industry and in media along with his own research to assemble the “perfect” list.

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Monday, 06 February, 2012


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Karen Rubin is an eclectic travel writer who has been spanning the globe for more than 30 years reporting on interesting, intriguing people and places to explore for magazines, newspapers and online. She publishes Travel Features Syndicate in newspapers and online including, Huffington Post and and blogs at "Travel is a life-changing and an interactive experience that mutually benefits travelers and community." Contact Karen at 'Like' us at

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